Since technology has continued to ramp up over the years, bloggers have expanded their sites and adopted other platforms to deliver content to their audience. Bloggers have had to adapt their content based on the way their viewers consume content as other platforms have overgrown in popularity in comparison to blogs.
In my case, I’m primarily passionate about creating photos and videos for my audience and spend most of my time developing that part of my brand. However, my blog came in handy as it was a place where my audience could get to know a little bit more about me. My blog gives my audience complete access to my portfolio which contains photos that may have never been released on my Instagram, as well as every hyperlink to the videos I’ve created and posted on YouTube along with the creative reasoning behind them. My blog is primarily a way for me to tell a real life story from a written point of view.
On Instagram, I would normally let my photos speak for themselves as the platform focuses primarily on static visuals. On YouTube, I’m allowed to fully explain my creative concepts to my viewers, which for me is the rawest form of content I’ve ever created as I’m able to capture my voice and my thoughts in the very second they’re taking place. I’ve found that my blog has basically allowed me to tie my two other main platforms together into one.
In the next few months I hope to start working on a podcast as I’ve always been interested in sound engineering and have taken many classes in that field. However, for myself, I’d primarily use a podcast to tell the same story that I would write on my blog but use a platform that allows my viewers to listen rather than read. Personally, I would much rather watch a video that implements both audio and visuals rather than just using audio but I’m still interested in giving it a shot.
Although the example I’m using isn’t a blog, I thought it was relatively interesting how popular magazine Bon Appétit implements brand extensions to their site.
I had originally heard of Bon Appétit through their YouTube channel which gives viewers a step by step walkthrough, teaching them to cook extravagant dishes. It wasn’t until a few weeks ago that I found out that Bon Appétit actually originated as American food and entertainment magazine. After checking out their website, I found that Bon Appétit runs a podcast or “Foodcast” as they call it, interviewing chefs, writers and anyone else who has something to say about food. Bon Appétit has also created the brand extension Healthish, which focuses on providing healthy alternatives to people and Basically, which provides a written step-by-step guide to cooking. When Editor in Chief, Adam Rapoport (2019) was asked what Bon Appétit was, he said that it’s, “whatever you want it to be. Even a magazine.”
Rapoport, A. (2019, March 26). Bon Appétit Used to Just Be a Magazine. Not Anymore. Retrieved from https://www.bonappetit.com/story/not-just-magazine