A couple of days ago I was asked to start a blog for a local brand. At the time I was completely overjoyed because I thought the company was interested in the type of content I was producing for my own blog. However, after getting a little bit more information on the gig I was told that they were only interested in developing a blog to increase their SEO (which at the time I had no idea what that was) and not interested in actually building a community. Unfortunately, the company wasn’t interested in what I was writing but rather telling me to, “write whatever you’d like, if you just write random letters, I don’t care just use the keyword we provide you with.” This conversation had me completely rethinking what I was getting myself into. It didn’t feel right that I was being brought onto a team not based on what I could bring to the table but for mindless work that any human could do.
After attending this week’s online lecture I know a little bit more about SEO and why it was so important to the company’s manager. SEO or Search Engine Optimization allows for one’s content to ascend the placement of the search engine based on keywords or “flags.” As 95% of web traffic happens on the first search page generated by Google, it only makes sense that it’s where you’d want yourself and your brand to be.
I was interested to see where I ranked on Google’s search engine so I conducted my own experiment by typing my first and last name into the search bar. Honestly, I was quite surprised with the results as my profiles were on the first page of Google. My Instagram link was nestled in at the 6th spot under several social profiles of a hockey player with the same name. As I continued to scroll I found that my LinkedIn page (which I didn’t even know I had) was sitting at the 8th and final spot of the first page.
Upon looking at the second page of searches, my name was associated with the first five posts all highlighting the keyword, “Tyler Krueger,” and the top two suggestions were links to my blog.
I continued looking at Google’s photos associated with “Tyler Krueger” and found that I was the 5th image on the page with many of my other photos popping up as I continued to scroll down.
Google associated the search with places such as “vancouver,” “vancouver bc” and “tofino.” To my surprise, my face and links came up as the first seven photos listed.
Lastly, I found that my YouTube channel was the top two suggestions when searching under Google’s video associations.
From what I’ve learnt is that I have a relatively good SEO to even rank on the first page of Google. However, to continue to improve my SEO I plan on building my YouTube, Facebook and TikTok following as those platforms are also associated with my brand. As a higher SEO brings people back to your content, you want to make sure you have reliable, interesting pieces for people to browse, rather than using a keyword to bring people back to a blog post with a bunch of the same letters typed in a row. I realized that it was a much better use of my time and skills to build my own SEO rather than someone else’s.